.2Performant, a Romanian technology and also affiliate advertising solutions business, announced on Monday, September 9, at the Bucharest Stock Market, that it means to acquire the Profitshare associate networks in Romania and Bulgaria from Conversion Advertising. Together, Dante International, the manager of eMAG, are going to become an investor in 2Performant.On September 6, 2Performant's Panel of Directors ended a preliminary agreement to obtain the Profitshare.ro and Profitshare.bg partner networks owned by Transformation Advertising And Marketing S.R.L. as well as Transformation Advertising And Marketing EOOD. The deal lays out the guidelines of the transaction as well as is actually certainly not legally binding, corresponding to the company push presented by Economedia.The procedure entails the move of the Profitshare business lines from Conversion Advertising S.R.L. and Conversion Advertising EOOD (as vendors) to 2Performant (as the customer). Dante International S.A. (large number investor of Sale Advertising and marketing S.R.L.) will certainly become part of business transmission deal as a backer." As soon as the Profitshare purchase is actually completed, our experts will increase our present ability as well as diversify our client collection in both Romania and Bulgaria. We still have a couple of necessary measures to complete, however I am actually confident that the groups associated with the purchase on each edges are going to manage to complete them successfully. Our company are going to declare our post-acquisition strategies after settling the acquisition according to the last agreement," mentioned Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant System.The transaction cost is RON 4.3 thousand, and will certainly be paid for 55% in money as well as 45% in 2Performant shares via a funding increase.." 2Performant is a young and also powerful business along with values that sound with our team. We anticipate that, after the transaction is actually wrapped up, the Profitshare organization blended with 2Performant will definitely deliver greater worth to its own customers," mentioned Tudor Manea, General Manager of Dante International SA.2Performant additionally takes note that several steps stay to finish as well as finalize the purchase, such as the productive conclusion of the as a result of carefulness study by 2Performant.Profitshare was released in 2012 and also currently possesses a collection of 250 associate programs (including the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo source: the business).